Sportscraft is proud to support Australian Woolgrowers committed to protecting the vibrant landscape we call home. To celebrate our longstanding partnership with The Woolmark Company, we shot our AW22 campaign against the backdrop of Yaven Creek in Adelong.

“We support Australian brands that promote the amazing qualities of homegrown Australian wool and would like to congratulate Sportscraft on such an initiative.”

Run by sixth-generation farmers Michael and Margaret Reynolds, Westside is a family farm that has produced quality Merino wool for over 40 years. Westside uses sustainable practices to ensure the land will be cherished for years to come, including tree planting, pasture renovations, and waterway regeneration.

“The journey behind our luxury Merino wool can be traced from land to garment, bringing transparency to the clothes you love.”