World Water Day

For World Water Day on the 22nd of March, Sportscraft is excited to announce that one of our primary goals for 2025 is to reduce water usage in our garment production process by at least 10%. While a 10% reduction may not seem huge in the grand scheme of things, in great news many of our suppliers have already dedicated themselves to reducing their water consumption, and we will continue working with our printers, dyers and washing facilities to further reduce their water use.

As an Australian brand with a deep-rooted love of our incredible landscape, flora and fauna, we are deeply dedicated to reducing the environmental impact that our products may have. We aim to always bring the work we do back to our goals - effectively reducing water pollution and water use. For this World Water Day, we’re showcasing one of our most water intensive garments — denim. A classic wardrobe staple that we all love, but do you know just how much water is used in the manufacturing process? Let’s dive in to the history of denim production to find out

Denim was first invented in the 1800s and was soon popularised by a tailor from Nevada in the United States, who manufactured the first ever pair of rivet-enforced denim pants in 1873. Initially designed to function as durable workwear, denim soon entered the casual wardrobe in the 1950s and has been a staple garment in just about every wardrobe ever since.

Though super stylish, comfortable and durable, denim takes a significant amount of water to produce, especially in the washing phase, which requires a generous amount of water to get the colours of the denim perfectly precise. Often, denim is dyed a specific colour, then the fabric is washed back to its ideal shade.

To work toward reducing our water footprint, we have partnered with suppliers who are dedicated to reducing their water usage, such as PT. Sandang Asia Maju Abadi located in Indonesia. PT. Sandang Asia Maju Abadi already has a range of processes in place to reduce their water footprint. In 2021, they proudly reached a milestone of 65% recycled water used in the facility – a great thing to celebrate! They have also reduced the amount of water utilised per pair of jeans by over 17% since 2019.

They also utilise the Environmental Impact Measurement software developed by a leading company in denim sustainability— Jeanologica. This software measures the impacts of the garment processing of our denim range. We have proudly worked with PT. Sandang Asia Maju Abadi since 2012 and look forward to continuing to support the work they are doing in this space.

Across all our denim styles, our denim is rated from 1 to 100 (the lower the rating the better!). An average pair of Sportscraft jeans is rated 20.16 out of 100, compared to the industry average of 58, putting us miles ahead of the fashion industry overall.

Looking to reduce your own water footprint this World Water Day? There’s one easy thing you can do, and that’s ensuring you follow the care instructions on your clothing. These instructions are designed to reduce water and electricity consumption, while also extending the lifespan of the garments, a win for the environment, your wallet, and your wardrobe!

Looking to add some new denim pieces to your wardrobe? Check out the EMI ratings of our denim in the infographics above, and remember – the lower the better!